Welcome to the October A&M Consult blog.
 

You may notice this blog is a little shorter than previous ones as we try to get into the 'mobile spirit' a little more. Why say something in 500 words if you can say it in 250; especially when a longer blog post takes longer to show up, and inevitably, longer to read on a mobile device.
In a world where speed is ever more important, being able to do things on the go is hugely important too.

Which brings me neatly to the point of November's blog, mobile strategy. As an SME or multi-national the question, "What is your mobile strategy?" has never been more pertinent. Between advertising, specialised mobile websites, or applications - the holy grail of the smartphone universe -  the possibilities are plentiful and offer something a little different.

Mobile strategy however, doesn't simply mean smartphones, though we have witnessed the market grow 67% over the past 12 months with Android one of the big winners, upping their market share to 42% from 3%. Tablet devices are also making a resurgence, thanks in no small part to iPad that has sold almost 3.5 million units worldwide to date. However Samsung's latest tablet offering and the eagerly awaited Blackberry Playbook indicate there is a lot more play in this market segment.

Facebook's CEO Mark Zuckerberg recently dashed reports of Facebook's development of an iPad app, dismissing it as "Not mobile." While undeniably not a mobile phone, our view is that Zuckerberg may have missed a trick by leaving out the fast growing tablet market. Only time will tell whether this mobile strategy is a master plan or comedy of errors.